Sri Lanka's Easter Sunday attack. 2019. Real journalism on one of the most significant days in the country's modern history.
I was the news coordinator on CNN's coverage of the April 21 bombings. Not something you prepare for — you're either ready or you're not.
In 2018, I stepped into a role that barely existed yet. One of the first Tamil digital channel heads in Sri Lanka. The brief: build something that matters to Tamil audiences. Nobody had done it at that scale. We did.
Joined as Director of Operations in 2024. Became General Manager within the year. Cleared the deficit in the first year and built the team from scratch — the right people, doing the right work.
Built the agency from day one — the team, the culture, the client trust, and most of the work. One of the harder things I've done. One of the most useful.
3,000+ app downloads. 1,400+ first trades in month one.
Multi-channel campaign for a fintech remittance platform. The brief wasn't just about downloads — it was about reaching a diaspora community through the emotional reality of sending money home.
10,000+ monthly visitors. 300% sales growth in 3 months.
Launched a women's sportswear brand in the Australian market. Brand identity through to campaign execution — the full journey from nobody knowing the name to the numbers above.
National trade fair at BMICH. 200+ entrepreneurs. I named the event and built the campaign.
AADHAYAM 2017 — a UNDP public campaign reaching Tamil and Sinhalese communities across Sri Lanka. Cultural fluency in both languages, not just translation. Understanding how different communities receive information and what actually builds trust.
Storytelling with real stakes.
Gender empowerment and civic awareness campaigns in Tamil-speaking communities — for GIZ and Viluthu. Two organisations, one purpose: reaching people in Tamil where institutional messaging rarely lands honestly.